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CEA: New Energy Star Spec Takes Effect Nov. 1

Arlington, Va. — The Consumer Electronics Association (CEA) reminds that the new Energy Star specification for televisions takes effect Nov. 1.

“The new specification is a significant milestone in television energy efficiency and for the first time accounts for both active and standby power consumption across all types of televisions,” the CEA said in a statement.

“The consumer electronics industry supports voluntary, market-oriented programs such as Energy Star that drive energy efficiency without harming innovation or impeding product convergence,” said Doug Johnson, CEA’s technology policy senior director. “With the new Energy Star TV specification now in effect, consumers focused on reducing energy use and their carbon footprint can choose from the latest Energy Star-compliant TV models during the holiday shopping season.”

The CEA cited U.S. Environmental Protection Agency (EPA) statements said that if all televisions purchased by consumers in 2009 met the new Energy Star standards, the savings in greenhouse gas emissions would be equal to removing one million cars from the road. Also according to EPA, TVs that earn the Energy Star label under the new requirements will be up to 30 percent more efficient than non-qualified models, making it easier for consumers to select an efficient model based upon the government-backed criteria.”

The EPA projects that approximately one quarter of the televisions currently entering the market will meet the stricter specification for efficiency. A list of models qualified under the new Energy Star TV specification can be found online at

For more information on the consumer electronics industry’s efforts to reduce energy consumption and promote environmental sustainability, please read the Environmental Sustainability and Innovation in the Consumer Electronics Industry report or visit