Arlington, Va. - The Consumer Electronics Association (CEA) has launched a new quarterly tracking report on the tablet market, "Consumer Outlook on Tablets," and issued the first report of the series for first quarter 2012.
The "Consumer Outlook on Tablets" reports provide trend information on consumer behavior and sentiment, enabling the industry to track developments in the tablet market over time. Each report pulls together three important and complementary types of data: 1) the most recent CEA sales and forecast data for tablets; 2) consumer survey data; and 3) social-media conversation. The consumer survey data is culled from a monthly online survey of U.S. adults that tracks consumer adoption, purchase intent and satisfaction regarding tablets and other computing platforms. CEA derives further insights by analyzing the volume, sentiment and subject of social-media conversations about tablets.
The "Consumer Outlook on Tablets" reports will be released on the last Monday of every quarter. They will be free to CEA members and available for purchase to non-CEA members at the
The report for the first quarter of 2012 is
. Analyzing data collected between October and December 2011, the "Consumer Outlook on Tablets: Q1 2012" found that roughly two in three online consumers expect to purchase a tablet, but that there is no evidence to suggest tablets will cannibalize other computing platforms. Online conversations about tablets during the quarter mostly focused on news reports and product launches. A spike in online conversation about purchase intent was seen in mid-November 2011 as well as mid-December 2011, likely on the heels of new product launches and the holiday purchase season.
The release dates for upcoming reports are as follows:
Q2 2012 : Monday, April 23
Q3 2012 : Monday, July 23
Q4 2012: Monday, Oct. 29
CEA will host a free webinar for CEA members to discuss the Consumer Outlook series in more depth and highlight an opportunity for members to gain access to brand and model-level social media conversation data through a proprietary data portal. The webinar will be on Thursday, May 3, from 2 p.m. to 3 p.m. EDT. To register, email the
or call (703) 907-4354.
The complete study is available free to CEA member companies at
. Non-members may purchase the study at the