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CEA Joins eBay Recycling Effort

Arlington, Va. — The Consumer Electronics Association (CEA) has joined eBay’s Rethink Initiative, an environmental program that brings together private and public organizations to promote the reuse and recycling of computers, cellphones and other consumer electronics.

The initiative provides consumers and small businesses with comprehensive information on recycle and reuse options for their used equipment, and it offers easy access to a full range of responsible product disposition options, including assisted selling on eBay with convenient drop-off options, trade-in programs, charitable donations and other services provided by Rethink participants.

eBay maintains a Rethink site at

In other CEA news, the trade group is sponsoring the fifth annual TechKnowOverload Tour (TKO), which will bring the latest consumer products and technologies to 24 college campuses east of the Mississippi during the fall semester.

“The TKO Tour is a continued success because it benefits industry and consumers alike,” said CEA’s president/CEO Gary Shapiro. “Participating consumer electronics companies are able to showcase their products directly before the digital generation’s college consumers and those students in turn are able to interact with the latest products designed to enhance their busy lives.”

The tour is managed by Mr. Youth, a marketing, tour management and media services firm. Vendor sponsors include NVIDIA, RCA, Sirius Satellite Radio, HP Lightscribe, Nintendo, Logitech, Gibson Guitar, Geek Squad, Sony and Audiovox.