CEA: Industry Beat 2011 Recycling Targets

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Arlington, Va. - The consumer electronics industry showed a large increase in the amount of electronics products recycling in 2011, significantly beating goals set by the eCycling Leadership Initiative, the

Consumer Electronics Association (CEA

) said Monday.

The first annual report of the eCycling Leadership Initiative, which was released Monday, showed:

• Initiative participants arranged for the recycling of 460 million pounds of consumer electronics, a 53 percent increase over the 300 million pounds recycled in 2010.

• Electronics manufacturers and retailers increased the number of recycling nationwide CE drop-off locations from 5,000 in 2010 to nearly 7,500.

• By the end of 2011, 96 percent of the recycling done by the initiative participants was conducted in third-party certified recycling facilities.

• GreenerGadgets.org, launched by CEA to educate consumers about eCycling and energy consumption.

"In the first year of the eCycling Leadership Initiative, our industry has made significant progress toward its goals due to the hard work of our member companies," stated Gary Shapiro, CEA president and CEO. "We continue to push for a national solution to eCycling that will eliminate the costly and confusing patchwork of state regulations."

The eCycling Leadership Initiative, which was spearheaded by the CEA and is also known as the Billion Pound Challenge, is a collaboration between consumer electronics manufacturers, retailers, collectors, recyclers, non-governmental organizations and governments.

The initiative expects to achieve its goal of collecting a billion pounds of CE products for recycling annually by 2016.


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