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CEA Holds ATSC Mobile ‘Plugfest’

CES 2010

Va. – The Consumer Electronics
Association (CEA) today completed hosting the first ever ATSC Mobile DTV

A Plugfest is a technical event designed to provide participating
companies with an opportunity to test interoperability of their devices with
those of other participating companies, CEA said.

This Plugfest focused on testing against the recently approved
ATSC standard for mobile DTV and had over 15 participating companies. The
four-day Plugfest was hosted at CEA headquarters with engineers from around the
world participating. The Plugfest utilized four independently developed
transmission systems, 12 receiver systems and four software vendors.

CEA’s technology and standards Brian Markwalter VP said, “CEA is
taking a lead role in promoting rapid deployment of Mobile DTV services, and we
are delighted to work with our broadcast partners to get this technology into
consumers’ hands. Mobile DTV utilizes DTV channels and delivers live, on-the-go
content to consumers when and where they want. CEA is excited to facilitate
this critical interoperability checkpoint as companies extend the capability of
broadcast television beyond the home to new platforms.”

Companies participating in the first ATSC Mobile DTV Plugfest
included: Axcera, Dell, DTV Interactive, Elgato Systems, Expway, Grass Valley,
Harris, JVC-Kenwood, LG Electronics, Pix Tree, Roundbox and Samsung.

During CES in January the Open Mobile Video Coalition (OMVC),
representing more than 800 TV stations across the country, will sponsor the CES
Mobile DTV TechZone in the Central Hall of the LVCC.