CEA Goes Multimedia To Get D.C. Attention


Arlington, Va.


The Consumer Electronics Association (CEA) today unveiled the latest innovation in Capitol Hill education - the first-ever video-in-print materials designed for lawmakers.

As more than 40 leaders from the CE industry fly in this week for meetings with members of Congress and their staff, the group will use multimedia materials never-before produced for a Congressional audience to educate lawmakers about CEA's Innovation Movement positions regarding spectrum, trade, immigration and e-cycling.

For the very first time, lawmakers and their staff will receive educational information in the form of an interactive video player embedded in a four-panel brochure titled "

America is Ready for a Comeback

," which contains information regarding CEA's Innovation Movement public policy agenda and the organization's recently published

New York Times

bestselling book, authored by CEA president and CEO Gary Shapiro,

The Comeback: How Innovation Will Restore the American Dream


Upon opening the brochure, an

original video from CEA's Shapiro

begins to play. Readers then have the option of selecting from five buttons, each containing additional video content:

America is Ready for a Comeback

- An introduction to CEA's Innovation Movement;

2011 International CES Sets the Agenda for American Competitiveness

- Global business leaders John Chambers (Cisco), Jeffrey Immelt (GE) and Ursula Burns (Xerox) discuss our national competitiveness at the 2011 CES Innovation Power Panel - Exclusive footage from 2011 International CES;

National Leaders Reinforce CEA's Innovation Movement Priorities

- Featuring remarks from President Barack Obama, Representative Bob Goodlatte (R-VA), Representative Mike Doyle (D-PA), Representative Zoe Lofgren (D-CA), Representative Fred Upton (R-MI) and Representative Greg Walden (R-OR).

Blueprint for the Innovation Economy

- A message from 2011 International CES; and

About The Comeback: How Innovation Will Restore the American Dream

- An in-depth conversation with author Gary Shapiro about the book and its proscriptions for the American economy.

"Our industry continually brings revolutionary new technologies to market," said Shapiro. "This week we will begin delivering this unique multimedia brochure to every member of Congress to help them understand what they can do to restore economic prosperity and the American dream."

The ground-breaking video player is developed and manufactured by Los Angeles-based Americhip, Inc.

Americhip CEO Tim Clegg noted, "With its commitment to American innovation and technology, CEA is the perfect organization to choose Americhip's Multisensory product to carry its message. CEA's ‘America is Ready for a Comeback' brochure marks the first time our innovative Americhip Video in Print technology has been taken to Capitol Hill."

In conjunction with its member fly-in this week, CEA, which owns and produces International CES, will also host

CES on the Hill

, tomorrow night, May 10, from 6-8 p.m., with a media preview at 5:30, at Eastern Market, and the

2011 Digital Patriots Dinner

on Wednesday night, May 11, at the Andrew W. Mellon Auditorium.

CES on the Hill provides policymakers and media with a first-hand look at and an opportunity to interact with some of the newest, coolest and most innovative technologies coming to market and those that are at the center of today's policy debates. Companies exhibiting at CES on the Hill include American Automation & Communications Inc.; Audiovox Corp.; Best Buy; Distracted Driving Safety Alliance; Dolby Laboratories' Ford Motor Company; Global Security Systems, LLC; Google Inc; HD Radio/iBiquity Digital Corporation; HTC; Kodak; Microsoft; Mobileye, Inc.; Motorola Mobility; NAVTEQ; Panasonic; Qualcomm; Research In Motion; Samsung Electronics of America; RCA Portable TV; Sony Electronics Inc.; Syncbak, Inc.; and Verizon.

At the Digital Patriots Dinner tomorrow evening, CEA will honor its 2011 Digital Patriot award recipients - U.S. Senator Tom Coburn, Congresswoman Anna Eshoo; and Dr. Robert E. Kahn, co-inventor of the Internet.


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