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CEA Gives CES Preview, CE Review

New York – More than 120,000
attendees and 2,500 exhibitors (occupying 1.53 million square feet of exhibit
space) are expected at the 2011 International CES, to be held in Las Vegas Jan.
6-9, 2011, but the numbers don’t tell the whole story.

During the annual CES Press
Preview, held here last night at the Metropolitan Pavilion, Gary Shapiro,
president/CEO of the Consumer Electronics Association (CEA), indicated as much
by saying, “We probably have more news to talk about tonight than any other
[CES] Press Preview we ever had.”

The number of exhibitors and the
amount of exhibit space are bigger than last year, and if you look at the brand
new, and varied, CES announcements he made Tuesday night, Shapiro might be

  • John Chambers of Cisco, Jeffrey Immelt of GE,
    and Ursula Burns, chairman and CEO of Xerox, will participate in the first CES
    Innovation Power Panel


    Federal Communications Commission (FCC) chairman
    Julius Genachowski will sit down with Shapiro for a one-on-one interview at
    1:30 p.m. on Jan. 7 to discuss broadband and other technology issues facing the
    CE industry.

  • Netflix CEO and co-founder Reed
    will give the keynote address at the CES Leaders in Technology

  • The Ford
    is the official car of 2011 International CES.

  • Monster Cable’s Noel Lee announced that Earth,
    Wind & Fire will celebrate 40 years in show business at the company’s
    annual party with a concert for its top retailers and guests.

  • Reese’s Peanut Butter Cups are the official
    candy of the 2011 International CES and will unveil at noon on Jan. 6 at its
    booth in the Grand Lobby what it calls the “Next Big, Little Thing.”

The CES Innovation Power Panel,
the FCC’s Genachowski and Hasting of Netflix join the previously announced list
of CES keynote speakers:

Steve Ballmer

, CEO of Microsoft; Shapiro and

Ivan Seidenberg

chairman/CEO of Verizon;

Rupert Stadler

, chairman, Audi AG;

Boo-Keun Yoon

president/GM of Samsung’s visual display business; and

Alan Mulally

president/CEO of Ford Motor Company.

There will be 27 TechZones at the 2011 CES. Two worthy of note
are the iLounge Pavilion, located in the Las Vegas Convention Center’s North
Hall, which will be twice the size of last year’s Pavilion, at 48,000 square
feet and 185 exhibitors, according to Karen Chupka, CEA’s events and
conferences senior VP.

The previously announced

Connected Home Appliance

TechZone will feature GE Appliances, Sears Kenmore and floor-care maker Bissell,
among other suppliers. LG Electronics told TWICE it will be exhibiting its
major appliance line at its booth at CES, but is not participating in the

Matters at CES

, designed for Hollywood’s film, television and digital
communities, sponsored by




will feature exhibits, events and conference programs designed specifically for
entertainment professionals interested in the convergence of content and

And Shapiro provided further
details on the

Tech Enthusiast program

first revealed at CEA’s Industry Forum last month
in San Francisco. Pricing is $49.95 annually, with a special introductory price
of $29.95 for the first 2,000 members. To join, visit

. One of
the benefits for the first 1,000 registered members is a one-time only
celebration at the final day of the 2011 CES, Jan. 9, for the first 1,000
registered members.

Shapiro also revealed that he is
introducing a product at CES for the first time, a book called,

“The Comeback
— How Innovation Will Restore the American Dream,”

with a forward by Mark

In his remarks about the current
state of politics in Washington, technology and trade regulations being faced
by the CE industry in D.C. and nationwide — and CEA’s own

Innovation Movement

which Shapiro pointed out now has 100,000 members — Shapiro touched on several
issues he discussed in a


interview last month and in his speech at the

Industry Forum

in October.

In discussing Washington politics
after the election, he said he thinks that all the lame-duck session of
Congress will produce will be the budget resolution to keep the government

Shapiro said that the “new
politicians” who have reached Washington “must make the tough decisions [now] that they have avoided” for years.

He believes that in the next two
years D.C. will be focused on the 2012 presidential election, but free-trade
agreements that CEA has long backed will likely be passed, since President
Obama and key Democrats are now supporting the issue. “These agreements will
add 200,000 jobs,” Shapiro said.

He also thinks that the
Republicans will provide “fewer bailouts for old business models that don’t
work,” for example the push by the National Association of Broadcasters for a
federal mandate to put

tuners in cellphones.

When asked about green
regulations about energy efficiency of CE products and recycling, Shapiro
maintained CEA’s long-held position that the industry would rather have federal
legislation on green issues than have each state come up with its own laws on
those matters.