Consumer confidence in technology improved in August, according to the latest
CEA Index released today by the Consumer Electronics Association (CEA).
However, confidence in the overall economy dropped to its
lowest level of the year.
Consumer’s expectations for technology spending rose more
than four points in August. The CEA Index of Consumer Technology Spending
(ICTE) reached 84.4, an increase of 4.6 points. The ICTE, which measures
consumer expectations about technology spending, is at its highest level since
January and up 4.6 points from this time last year.
“Consumers continue to show interest in spending on
technology despite an uncertain economic outlook,” said Shawn DuBravac, CEA’s
chief economist and research director. “As consumers pull back spending in
other categories, technology continues to benefit.”
Consumer confidence in the overall economy dropped for the
fourth straight month. The CEA Index of Consumer Expectations (ICE), which
measures consumer sentiment about the broader economy, dropped 0.3 points to
158.8. That’s the lowest level since reaching an all-time low of 157.8 in
August of 2010.
“Consumer sentiment continued to fall this month as unrest
with the economic landscape and volatility in the financial markets grew,” said
DuBravac. “Interestingly, despite the instability on Wall Street, consumers are
showing some optimism that things will improve over the next year.”
The CEA Indexes comprise the ICE and ICTE, both of which are
updated on a monthly basis through consumer surveys. New data is released on
the fourth Tuesday of each month. CEA has been tracking index data since
January 2007. To find current and past indexes, charts, methodology and future
release dates, log on to