Arlington, Va. - The Consumer Electronics Association today sent a letter to its members clarifying the details of its
The letter is reprinted here:
Dear CES Exhibitor,
We are excited to announce that the Consumer Electronics Association (CEA) is launching a new membership category for the nation's most enthusiastic consumers of technology - the CEA Tech Enthusiast (CTE) member category. As consumer members of CEA, CTEs will enjoy insider access to information about technology trends from CEA experts, as well as discounts on products and services from CEA corporate member companies. By creating this community of tech enthusiasts, CEA will build broad enthusiasm for technology products and services offered by our member companies and our CES exhibitors, thus helping fulfill CEA's mission to grow the consumer electronics industry.
We are also holding a very special celebration of the launch of the CEA Tech Enthusiast program for a small group of the first new CTE members. On Sunday, January 9, we will allow these first few CTE members to take an "inside look" at CES - a chance to see the show floor that consumers can only see on TV or online. This once-in-a-lifetime chance to glimpse CES will not be repeated and will not be available to anyone other than CTE members.
You may have read stories suggesting that CES is now open to consumers: this is absolutely false. The CTE celebration at CES will help inspire our most enthusiastic early adopters to explore all the exciting new products introduced at CES once they hit store shelves.
If you are interested in more information about the CEA Tech Enthusiast membership category or would like to become a corporate partner of CEA in this new category, please contact Deb Kassoff,
Thanks for your support of the 2011 International CES, and I look forward to seeing you in Las Vegas!
Senior Vice President, Events and Conferences