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CEA Begins Work On 21:9 Aspect Ratio Standard

Arlington, Va. – The Consumer Electronics Association (CEA) said
Tuesday it is developing new standards to support the emerging crop of
21:9 aspect ratio TV displays, designed to present the majority of movies
coming out of Hollywood with the wider format image size.

CEA

said it is calling
for industry participation in a standards update “to investigate incorporation
of methods for signaling delivery of the presence of 21:9 video into CEA 861, A
DTV Profile for Uncompressed High-Speed Digital Interfaces.”

Next-generation TV displays will be capable of showing video in
21:9 aspect ratio, creating an even more expanded widescreen view than today’s
prevalent 16:9 screens, and greatly enhancing the viewing experience for
consumers.

CEA 861 establishes protocols, requirements and recommendations
for the utilization of uncompressed digital interfaces by consumer electronics
devices such as digital televisions, digital cable, satellite or terrestrial
set-top boxes, and related peripheral devices.

The CEA’s video systems committee has begun developing
specifications for signaling the presence of 21:9 aspect ratio video, CEA said.

“As video displays with the 21:9 aspect ratio are now appearing
in the marketplace, adding this feature to the standard can more efficiently
deliver such video to DTV receivers with native 21:9 displays,” CEA said in a
statement.

“The introduction of video displays with 21:9 aspect ratio is an
exciting development that can increase consumer enjoyment and satisfaction for
video consumption,” said Wayne Luplow, LG Electronic’s Zenith R&D Lab VP
and chairman of the CEA’s video systems committee. “We hope the proposed modifications
to CEA-861 will help manufacturers build products that can signal their ability
to display this extra widescreen video and invite input from other
organizations involved in the creation and delivery of DTV content.”

The CEA said it expects other standards-related organizations
will also want to consider the inclusion of methods for signaling and delivery
of 21:9 aspect ratio content utilizing other transport systems.

Action on the measure will take place in CEA’s DTV interface
subcommittee’s uncompressed A/V digital interfaces working group. Participation
in CEA standards and activities is open to any company, organization or
individual with direct and material interest, the CEA said.

The working group’s next meetings via conference call will take
place on Aug. 31 and Sept. 13.

For further information on participation, contact Dave Wilson at

dwilson@ce.org

.

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