CE Smart To Bow New Show Format

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Creative Channel Services is re-launching in June its CE Smart consumer electronics retail sales associates training program with a more customized education format.

CE Smart will be held in six cities starting June 8-9 at the Los Angeles-area Burbank Airport Hilton. Other sites and tentative dates include: Chicago, September 1-2; Dallas, September 14-15; Washington, D.C., October 5-6; San Francisco, November 2-3; and New York, November 9-10. Among the highlights of the new format:

CE Smart is now a two-day event.

Three venues are available: product pavilion, a half-hour training room, and/or a one-hour training room.

Manufacturers train only those retailers who distribute their products, and vendors determine which departments they're interested in training: audio, video, audio/video or personal electronics. Also, manufacturers will pay only for the sales associates they train, along with a lower setup cost by venue.

For info contact Penny Catanzaro at (310) 306-5640 ext. 305 or pcatanzaro@creativechannel.com.


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