CE Sales Rise For Dec. 6-9 Weekend

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CHARLESTON, S.C. — Weekend sales of TVs and computers were up about 3 percent year over year, a poll by America’s Research Group and Inmar Analytics.

It shows that 10.5 percent of respondents purchased a TV over the Friday through Sunday period [Dec. 6-9] vs. 7.9 percent last year. Computers followed nearly the same pattern, with 10.3 percent reporting weekend purchases, compared with 7.9 percent in 2012.

But despite the much ballyhooed introductions of the new Xbox One and PlayStation 4 platforms, video game sales slipped 4 percentage points, from 26.1 percent to 22 percent of respondents reporting a purchase.

Among the survey’s other key findings: About 31 percent said they have either completed or nearly completed their holiday shopping, the most in the last 10 years. Among the holdouts, the majority (45.3 percent) say they’re waiting for a 70 percentoff sale.

Walmart was the most-shopped store over the three days, with 35.7 percent of respondents reporting a visit vs. 32 percent last year, although Sam’s Club and Target have enjoyed bigger yearlong sales gains.

The survey was based on 1,000 telephone interviews conducted Dec. 6-8 by America’s Research Group and Inmar Analytics.


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