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CE Sales Rise 7% For Top 100 Dealers

New York — The nation’s 100 largest CE dealers enjoyed record sales last year, with their collective revenue rising 7 percent to more than $113.6 billion.

However, the latest TWICE Top 100 CE Retailers Report indicates the gains were hard won. Sales growth slowed from 2005 when the industry’s leading merchants enjoyed double-digit increases, and before rising fuel prices and a stalling real estate market would cool consumer enthusiasm.

The report, prepared with market research partner The Stevenson Company, also tracked shifts in distribution. Case in point: the Top 10 contingent, where two general merchandise discounters (Wal-Mart and Target), two computer companies (Apple and Dell) and a video game chain (GameStop) now fill half the berths.

Besides ranking the biggest retailers and dissecting sales by channel of distribution, the Top 100 also breaks out individual dealer mix by the core CE, IT and car electronics categories.

An electronic version of the report can be purchased at