Reston, Va. –
Consumer electronics was the top-performing e-commerce product category during
the second quarter, according to a new report by ComScore.
CE was followed by
computer software (excluding games); computers, peripherals and PDAs; and books
and magazines on the market research firm’s online ranking.
that total online spending rose 9 percent in the U.S. during the period to
$32.9 billion, representing the third consecutive quarter of positive
year-over-year growth following a year of flat or negative sales.
quarter’s continuation of the first quarter’s strong retail e-commerce growth
rate is encouraging,” said ComScore chairman Gian Fulgoni. “We remain
cautiously optimistic heading into the second half of the year, but we will be
keeping a close eye on unemployment rates, which along with potential
uncertainty in the stock market could limit growth in e-commerce spending in
the near term.”
The ComScore study
also found that multichannel retailers regained online market share from pure-play
e-tailers during the three-month period, following five consecutive quarters of
market share declines.
The report showed
that online purchases by upper-income households (earning at least $100,000
annually) grew 17 percent year over year, about twice the overall e-commerce
growth rate during the quarter.
present the complete report in a live webinar Aug. 19 at 2:00 p.m. ET. To