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CE, Apparel Tied For Most Popular BF Purchase: Poll

Yonkers, N.Y. – Consumer Electronics is neck-and-neck
with apparel as the most sought-after purchase on Black Friday weekend, a new
survey by Consumer Reports shows.

According to the poll of 1,001 adults conducted Nov. 5-8, 70
percent of those planning to shop over Thanksgiving weekend intend to purchase
electronics, while 71 percent have apparel on their shopping lists. (The margin
of error is +/- 3.2 percentage points, Consumer Reports said.)

Of those shopping for CE, 46 percent are looking for video game
titles and accessories; 22 percent want to purchase MP3 players or iPods; 21
percent are seeking a video game system; 20 percent will be looking for a
laptop or netbook; and 13 percent plan to purchase a flat-panel TV next weekend.

More than three-quarters of the CE shoppers will be buying electronics
as gifts, while more than half (55 percent) will also be purchasing a new CE
device for themselves. 

Still, the majority of consumers will be avoiding the malls next
weekend. Only 28 percent of those surveyed said they will actually visit retail
stores on Black Friday, and 29 percent said they would do so on that Saturday
or Sunday. The survey also showed that more than half (53 percent) expect the
deals to be just as good in stores as online this year.

Despite this year’s surfeit off pre-holiday promotions, the
number of adults who start their Christmas shopping by early November is
trending downward, decreasing slightly each year from 45 percent in 2006 to 36
percent as of Nov. 8.

Indeed, while more than one out of five adults plan to buy a
flat-panel TV either during or after the holiday season, the majority said they
will put off their purchase until after the festivities.

Of those considering buying a flat-panel TV, more than half (57
percent) are looking at screen sizes of 40 inches or larger, which is up from 47
percent last year. Men tend to prefer larger panels, with 68 percent likely to
buy a 40-inch or larger set, compared with 46 percent of women. 

Consumers’ reasons for purchasing a new flat-panel TV include:

better picture quality or HD picture (77

 getting a
TV that takes up less space (71 percent);

replacing an older TV that is not a flat panel
(70 percent);

adding a flat-panel TV to another room (36

replacing an older flat-panel TV (20 percent); and

having one for a major sporting event like the
Super Bowl (31 percent).