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Case-Mate Inks Common

Atlanta –
Case-Mate has added Grammy Award-winning recording artist Common to its roster
of brand ambassadors to launch a new mobile device fashion accessories ad
campaign, dubbed “Right Case, Right Occasion.”

Common will join
Selena Gomez on Case-Mate’s roster of “fashionable celebrity trend-setters who
will inspire Millennials to outfit their smartphones, tablets and other
portable electronic devices with cases that complement their various styles and
individual personalities,” the company said.

The campaign will
include broadcast, digital and social-media-based programming. In addition,
Common will co-host a mobile accessories fashion event in New York for
Case-Mate during 2013 Spring Fashion Week in September.

“It’s important to
look good in all walks of life,” said Common. “I think it says a lot about
someone who pays attention to the small details of their appearance. Case-Mate
does this and does it well.”

“Common has an
amazing fashion sense and he has never been afraid to stand up or stand out,”
said Shashi Reddy, Case-Mate’s founder and CEO. “Together we want to help this
generation express themselves with stylish smartphone cases that are as
meaningful to them as the devices they cover.”

The campaign will
begin airing in September.