Seattle — Is Car Toys steering a path to home theater?
Word that the 52-store mobile electronics chain had joined the home A/V-oriented Progressive Retailers Organization (PRO Group) earlier this month begged the question.
But Dan Brettler, chairman and CEO of Car Toys, has put the brakes on any speculation. “We have absolutely no intention of going into the home audio or the home theater business. Zero,” he emphatically told TWICE.
Rather, Car Toys was “recruited” by executive director Dave Workman and other PRO Group members, Brettler said. “They work with a few car stereo vendors,” he noted. “There was enough value for us to join, and we think the general direction of the group and the value we bring will enhance those opportunities.”
Brettler added that some of the newer car stereo products, including navigation, portable video and iPod connectivity devices, are “hybrid” in nature and lend themselves to both home and mobile applications.