Swedesboro, N.J. - In Car Experts (ICE), the buying group for mobile electronics specialists, released the latest in a series of video ads that member retailers can use for their own local TV and web marketing campaigns.
uses comedy to drive consumers to a specialist rather than to a big-box store or car dealer for a remote-start system, ICE said. The high-definition ad allows for customization, enabling member retailers to tag their store's name and add integrated store-name voiceovers.
"The main focus of the commercial is explaining to consumers that trusting their vehicle to anyone, other than an In Car Expert, is not a wise decision," said executive director Rob Elliott.
Members will be able to upload the video to their websites, post it to their Facebook account, and tweet it.
ICE members operate more than 200 storefronts in more than 40 states with collective sales of more than $280 million.