Swedesboro, N.J. – In Car Experts
(ICE), the buying group for mobile electronics specialists, released the latest
in a series of video ads that member retailers can use for their own local TV
and web marketing campaigns.
The
uses
comedy to drive consumers to a specialist rather than to a big-box store or car
dealer for a remote-start system, ICE said. The high-definition ad allows for
customization, enabling member retailers to tag their store’s name and add
integrated store-name voiceovers.
“The main focus of the commercial
is explaining to consumers that trusting their vehicle to anyone, other
than an In Car Expert, is not a wise decision,” said
executive director Rob Elliott.
Members
will be able to upload the video to their websites, post it to their Facebook
account, and tweet it.
ICE members
operate more than 200 storefronts in more than 40 states with collective sales
of more than $280 million.
