Car Electronics Briefs

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Pyle Offers Car Receiver With 10.1-Inch Touchscreen

NEW YORK — Pyle launched an in-dash DVD-receiver with detachable 10.1-inch touchscreen display.

The $284-suggested PLD10BT joins multiple Pyle DVD receivers with fixed and motorized 7-inch touchscreens, including a single-DIN model with detachable 7-inch screen.

The DIN-size PLD10BT features a motorized panel that emerges from the dash, enabling users to attach an included 1,024 by 600 16:9 LCD panel. Head-unit functions can be controlled from the touchscreen, which also displays DVD video, video from sources connected via an auxiliary video input, and video from an optional backup camera.

In-Dash Kits Retain OnStar

CLEARWATER, FLA. — American International, a division of Aamp of America, launched its first two all-in-one in-dash replacement/OEM integration kits that retain a vehicle’s OEM OnStar features.

Aamp’s PAC division already offers separate modules that retain OnStar (the RadioPRO kits) functionality when an aftermarket head unit is installed.

American’s two kits are designed for adding aftermarket head units to the 2012 and 2013 Chevrolet Sonic. The GMK315DAX and GMK315BX retains factory OnStar, Bluetooth and steering-wheel controls. They can be used to install a single-ISO radio with pocket or a double-DIN radio without pocket.

Kenwood Steps Up Promotion, Education

LONG BEACH, CALIF. – Kenwood is stepping up its promotion and dealer-education programs in 2013.

The new efforts include additional vendor participation in its “X Rewards” sell-through promotion, a new customer database development program, video-based training content, and deeper involvement in social media and online solutions forums.

The annual X Rewards program, a dealer-targeted points-for-rewards program designed to drive sellthrough of Excelon series products, will include SiriusXM and Automotive Data Solutions (ADS). Only SiriusXM participated in 2012. SiriusXM and ADS will offer X Rewards points for the attachment of selected SiriusXM and ADS products to specific Kenwood in-dash units.

Kenwood will again run promotions with the support of Garmin, iBiquity (HD Radio), and Pandora. In addition, Kenwood is launching a customer database development program and new digital marketing tools to attract new customers and stay in touch with existing customers. The three-step plan, said marketing development manager Tony Mercado, will help dealers build a database of qualified consumer leads, manage a private marketing account on a secure third-party platform, and share Kenwood-specific content and turnkey promotions with consumers.

The program will help dealers use such digital tools as social media “to successfully execute” on dealer- and Kenwood-crafted promotions, Mercado said. The company will also help dealers convert a percentage of their customer mailing list to an e-mail list.

To step up dealer training, Kenwood is developing more video-based content and getting involved more deeply in social media and the company’s online solution forums.

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