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Car Dealers Join HD-Radio Bandwagon

Detroit — Two of the first car dealerships to jump on the HD-Radio bandwagon are Dick Genthe’s Chevrolet, based here, and Dallas-based David McDavid Automotive Group.

Dick Genthe’s Chevrolet is promoting a free HD Radio with the purchase of a used car on several local HD-Radio stations owned by Greater Media Detroit.

Consumers are directed to a Web site where they can download a coupon for a free HD Radio receiver (including installation) with the purchase of any used car at the dealership, while supplies last, through Aug. 31.

Other HD-Radio stations are expected to join forces with local HD-Radio stations in similar promotions, said the HD Digital Radio Alliance.

In addition, David McDavid Automotive Group announced it is the first dealership in Texas to sell HD Radios. HD Radio will be sold at all seven of the company’s dealerships, it said.