Capitol's CLI Expo Illustrated Trends, Sales Techniques

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Eagan, Minn. - Capitol hosted more than 150 CE and custom-installation professionals during the 2012 Capitol Learning Institute (CLI) Expo on April 29-30 in Bloomington, Minn.

The attendees participated in more than 72 training courses -- covering everything from installations and technical overviews to product updates and sales tips -- conducted by 35 different companies.

"We had a great turnout for this year's CLI Expo, in terms of both customers attending and vendors participating," said Jeff Kussard, Capitol's strategic development director. "The people I talked with expressed a real sense of optimism, as if they were reenergized about this business, and that's good news for everyone."

Some of the 42 vendors participating in the 2012 CLI Expo included CEDIA, Gefen, Lutron, Mitsubishi, Panasonic, Toshiba and Wilson Electronics. But the event wasn't all business, as attendees were treated to an after-hours pool party sponsored by SoundCast. More than 28 prizes were given away over the two days.

This was the 14th year of the CLI Expo, which is an opportunity for professionals interested in a training program that addresses the technologies and products for the coming year, the distributor said.

It is the focal point of the Capitol Learning Institute, the company's comprehensive education program that features key vendors providing a soup-to-nuts education in the most relevant new products and technologies in their lines, as well as proven tools and techniques for increasing sales through cost-effective marketing and business management practices. CLI programs take place on campus at Capitol's Eagan headquarters, online and on site at customers' facilities by special arrangement, the distributor said.

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