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Capitol’s CLI Expo Illustrated Trends, Sales Techniques

Eagan, Minn.
– Capitol hosted more than 150 CE and custom-installation professionals during
the 2012 Capitol Learning Institute (CLI) Expo on April 29-30 in Bloomington, Minn.

The attendees participated in more than 72 training courses
— covering everything from installations and technical overviews to product updates
and sales tips — conducted by 35 different companies.

“We had a great turnout for this year’s CLI Expo, in terms
of both customers attending and vendors participating,” said Jeff Kussard,
Capitol’s strategic development director. “The people I talked with expressed a
real sense of optimism, as if they were reenergized about this business, and
that’s good news for everyone.”

Some of the 42 vendors participating in the 2012 CLI Expo
included CEDIA, Gefen, Lutron, Mitsubishi, Panasonic, Toshiba and Wilson
Electronics. But the event wasn’t all business, as attendees were treated to an
after-hours pool party sponsored by SoundCast. More than 28 prizes were given
away over the two days.

This was the 14th year of the CLI Expo, which is an
opportunity for professionals interested in a training program that addresses
the technologies and products for the coming year, the distributor said.

It is the focal point of the Capitol Learning Institute, the
company’s comprehensive education
program that features key vendors providing a soup-to-nuts education in the
most relevant new products and technologies in their lines, as well as proven
tools and techniques for increasing sales through cost-effective marketing and
business management practices. CLI programs take place on campus at
Capitol’s Eagan headquarters, online and on site at customers’ facilities by
special arrangement, the distributor said.