Canon Unveils 35x PowerShot Digicam


 Lake Success, N.Y. -

Canon U.S.A.

introduced Tuesday two new advanced PowerShot point-and-shoot digital cameras, each offering new creative feature sets for the series.


The new entries include the PowerShot G12 (shipping in October at a $500 suggested retail) and PowerShot SX30 IS (shipping in September at a $430 suggested retail) digital cameras.

The PowerShot G12 is said to be the first G-series model with the ability to shoot 720p HD video. It also offers a High Dynamic Range (HDR) system that enables tweaking image quality by combining three images of different settings into one hybrid file.

The PowerShot SX30 IS is billed as the world's first point-and-shoot with a 35x wide-angle optical-zoom lens and optical image stabilization.

 In addition to HD video capture, the PowerShot G12 offers a High Sensitivity (HS) system to produce quality images under low-light conditions.

The PowerShot G12's HDR scene mode allows for multiple shots to be combined into one image, helping to draw out details in very dark tones and bright highlights.

When using a tripod, three sequential images can be captured with various exposures. A single optimized image results by combining them in the camera.

Canon also adds Hybrid IS technology that compensates for angular and shift camera shake.

Core camera features include DIGIC 4 Image Processing and a 10-megapixel HS CCD sensor, to produce images with reduced noise levels at high ISO levels, Canon said.

Other features include a 2.8-inch 461,000-dot vari-angle LCD monitor, a new d-SLR-like control dial, a 5x-optical zoom lens with optical image stabilization and 28mm wide-angle capability.

The camera will also accept Speedlite flashes, an underwater housing and a tele-converter lens to enhance image capture capabilities.

The PowerShot SX30 IS also has 720p HD video capabilities, and that benefits from the powerful 35x wide-angle optical-zoom lens with optical image stabilization.

Both cameras also feature playback of audio in stereo sound in addition to a new Miniature Effect for movie mode.

Meanwhile, the 35x digital zoom range on the Canon PowerShot SX30 IS starts at an ultra-wide-angle 24mm and extends to maximum length of 840mm.

A Zoom Framing Assist button aids in tracking and capturing subjects from a great distance while keeping the lens in focus. 

The function allows the user to zoom out, find the subject and then zoom back in.

 Core features of the SX30 include a 14.1-megapixel sensor, DIGIC 4 image processor and a 2.7-inch wide vari-angle LCD monitor.

It is powered by a lithium-ion rechargeable battery rather than the standard AA batteries found on previous models.


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