Lake
Success, N.Y. – Canon USA confirmed
reports that it has elected not to attend the PMA 2010 trade show in Anaheim, Calif.,
held Feb. 21-23, 2010, citing changing technology and business conditions.
“Canon USA has decided not to
participate in the PMA 2010 trade show,” a Canon spokesperson confirmed. “The
imaging industry remains the core of our business, and we are committed to
helping it flourish in the future and for Canon to remain a leader in this
important industry.”
The company will continue to exhibit at the International CES, to
be held in Las Vegas
in January.
Company executives cited accelerating product lifecycles and the
need to be more agile as its reason for skipping the February show. The
difficult economy was said not to have been a motivating factor.
The wide variety of overlapping digital technologies featured
prominently in the CES setting was said to be more in line with Canon’s current
market direction.
The Las Vegas
show was also said to offer a broader mix of retailers that Canon is looking to
reach with its new multifaceted product technologies.
In recent years, the PMA show
has been held in Las Vegas, but the location was
moved to Anaheim
this year.
Canon executives reportedly said the location change was also a
factor in the decision.
Most other
traditional camera manufacturers have said they still intend to exhibit at PMA
next year.
