New York -
this week launched its "Long Live Imagination" marketing campaign in collaboration with acclaimed Hollywood actor/director Ron Howard.
Howard and Canon invited photographers of all levels to submit their most imaginative photographs based on a series of movie themes for "Project Imagination" (which Canon is spelling "Project Imagin8ion"), a user-generated campaign designed to inspire a Hollywood short film, Canon said.
The "Long Live Imagination" site launched May 22 at
The contest and this site will foster dialogue amongst the community, and directly with Canon, inspiring everyone to new levels of creativity, the company said.
"I'm known as a narrative storyteller, so when Canon approached me to partner on the â€˜Long Live Imagination' campaign, I was moved by the opportunity to collaborate with the masses, tapping into consumers' creativity and using their photos as building blocks to produce a film," said Howard. "I hope the project stimulates people's imaginations whether they are an amateur photographer, a world traveler or a proud parent, and I hope what we create is meaningful."
"This project embodies everything the Canon brand represents in innovation, technology and the arts," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technology and Communications Group, Canon U.S.A., "Launching a user-generated photo contest to inspire a film would not be possible without a visionary filmmaker to conceptualize and oversee it all. Ron Howard was the perfect choice, someone who constantly inspires moviegoers and turns the unbelievable into reality."
A television commercial promoting the effort began airing this. The spot will promote the "Project Imagination" contest and online community.
Consumers can visit
from May 22-June 14 to submit photos to inspire eight movie themes: Setting, Time, Character, Mood, Relationship, Goal, Obstacle and the Unknown.
Throughout the promotion, Ron Howard, with the help of Canon experts and the Project Imagination community, will narrow down the submissions and select eight photos - one from each category.
The eight winning photos will become the basis and inspiration for a short film shot with Canon DSLR products that will premiere later this year in New York City with the winners in town for a red carpet event where they will have the opportunity to meet Ron Howard.
As part of the overall "Long Live Imagination" campaign, Canon will be collecting the most inspiring photographs to use in demonstrating the possibilities of Canon digital imaging products.
The customized Long Live Imagination brand channel on YouTube will serve as a meeting place and sharing community for Canon users and photography enthusiasts throughout 2011.
The Imagination Gallery will be linked to other social media platforms including Flickr, Facebook and Twitter, and is expected to live on well after the promotion concludes.