Lake Success, N.Y. - Canon USA is embracing the onset of the football season with a national promotion encouraging football lovers to submit their best youth football photos in a "Why Do You Love Football" Photo Challenge.
The wining image could earn the photographer a trip to attend Super Bowl XLIV in South Florida, the 2010 Pro Football Hall of Fame Enshrinement Celebration and have their photo on display in the Pro Football Hall of Fame for one year.
New to this year's program is Canon's support of the NFL's Youth Education Towns (NFLYETs) across the country.
The 15 NFL YETs are education and recreation centers dedicated to making a positive, lasting difference in the lives of children.
Canon will donate $150,000 worth of products, including EOS Rebel T1i d-SLR cameras, Pixma MP560 wireless photo all-in-one printers and Vixia high-definition camcorders to the NFL YET Centers as part of the effort.
The nationwide amateur photo contest features two categories; "Action" and "Feature." The "Action" category focuses on any image that captures football action during game play, while the "Feature" category comprises any football imagery outside of game action on the field.
In addition to the adult division, there will be a contest for teens, ages 13-18l.
Interested parties may enter up to 10 youth football photos from Sept. 3, to Dec. 2 by visiting www.usa.canon.com/nfl and following the online entry instructions.
A judging panel including former New Orleans Saints quarterback Archie Manning (father of Payton and Eliah); Canon Explorer of Light and Sports Illustrated photographer Peter Read Miller, and other prominent staff photographers and photo editors will determine the group of 14 finalists in each division.
Voting will be turned over to the fans who can vote for their favorite photo between Dec. 21, 2009, and Jan. 8, 2010, via the contest Web site. The grand-prize winner will be named in early January.