Canon Enters Pro Cinema D-SLR Business

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Tokyo - Although


needs to convince no one of its d-SLR expertise, an announcement here that the company is moving into d-SLR equipment for the motion picture production industry certainly underscored its technical prowess in the cateory.

The company said Friday that it is launching its first Cinema EOS System. Canon's new professional digital cinematography business will encompass professional lenses, digital cinema cameras and d-SLR camera products.

Canon said its new Cinema EOS System unit will "target a new area of imaging expression, building on the company's 74-year history of innovation and expertise in the field of optical and imaging technology."

The cinema industry has previously dabbled with Canon's advanced d-SLR equipment, including the EOS 5D Mark II d-SLR camera, launched in November 2008. That product has been used in a variety of Hollywood movie and TV show productions.

The new Cinema EOS System, which offers compatibility with Canon's high-performance EF lenses, will present a range of creative possibilities.

"As a leading company in digital imaging, Canon's debut in the film and TV production industry provides a tremendous opportunity to enter into a thriving market," stated Fujio Mitarai, Canon CEO and chairman. "Reflecting upon the achievements that Canon EOS Digital SLRs have had in the industry thus far, we are confident the new Cinema EOS series products will bring that success to a whole new level."

Canon introduced seven new 4K EF  cinema lenses- four zoom lenses and three single-focal-length models -which complement the company's current lineup of interchangeable EF lenses for EOS SLR cameras.

The company also announced the launch of the EOS C300/C300 PL interchangeable-lens digital cinema camera, equipped with a Super 35-mm-equivalent CMOS sensor, and a new digital SLR camera currently under development that features a 35 mm full-frame CMOS sensor supporting the recording of 4K video.

The new 4K EF Cinema Lens models include: four zoom lenses covering a wide zoom range from 14.5 mm to 300 mm-two models each for EF and PL lens mounts-and three single-focal-length lenses for EF mounts.

All seven new lenses deliver 4K (4,096-by-2,160 pixels) optical resoluiton and offer compatibility with Super 35mm-equivalent sensors.

Additionally, the three single-focal-length lenses can be used with cameras equipped with 35mm full-frame sensors.

New cameras include the Canon EOS C300/C300 PL. The EOS C300 is equipped with an EF lens mount for compatibility with the wide array of lenses that make up Canon's current interchangeable EF lens lineup. The EOS C300 PL offers a PL lens mount for use with industry-standard PL lenses.

The camera features a Super 35mm-equivalent approximately 8.29-megapixel CMOS sensor ideally suited for digital cinematography.

Canon also said a new d-SLR camera with 4K recording capability is under development. It will features a 35mm full-frame CMOS sensor and will record 4K images at a frame rate of 24P, with Motion-JPEG compression.

The product name, launch date and other details on the next-generation d-SLR camera have yet to be decided.


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