Movie Star Jason Statham To Promo G5 In TV Commercial
LG is using star power again to promote its products, this time teaming up with action-movie star Jason Statham to build awareness of the company’s modular G5 smartphone.
Earlier this year, LG ran its first-ever Super Bowl commercial, which starred film star Liam Neeson promoting the company’s OLED TV technology.
Filmmaker Fredrik Bond will direct the G5 commercial, which will be shown worldwide in such markets as North America, Latin America, Europe, and East Asia. It will also be posted to LG Mobile’s Facebook page (Facebook.com/LGMobile).
The commercial will focus on fun and playful experiences that people can have while using the G5’s modular options, including accessories that turn the phone into a high-performance easy-grip camera or add high-resolution audio playback. Multiple characters in the commercial will be portrayed by Statham having fun with the camera in a way consistent with the G5’s “Life’s Good when you Play More” tagline, the company said.
Banned By Amazon: Tech Products It Won’t Touch
There are guidelines to what third-party sellers can and can’t sell on Amazon, but when it comes to tech products, the No. 1 e-tailer is pretty explicit.
Listed on a “Selling at Amazon.com” page is a wide range of prohibited items. Some can be dangerous, like laser pens and pointers; others annoying, such as non-compliant USB Type-C cables; and most are straight out illegal, like stolen cellphones, GPS jammers and cable TV de-scramblers.
But there’s a fourth category buried all the way at the bottom: media players from Apple and Google, including Apple TV, Chromecast, Chromecast Audio and the Nexus Player, that are off limits to Amazon’s ecosystem. As the e-tailer explains it:
“In recent years, Prime Video has become an important part of Prime, so to avoid customer confusion, it’s important that the streaming media players we sell interact well with Prime Video.”
Emphasis ours. Here’s the entire list:
• Products intended to affect traffic signals
• Products where the serial number has been removed or altered
• Power amplifiers used with CB radios
• Products designed to intentionally block, jam or interfere with licensed or authorized radio communications, such as: cell jammers, GPS jammers, laser jammers, PCS jammers, radar jammers, Wi-Fi jammers and radar shifters
• Products that descramble — or gain access to — cable or satellite television without permission, such as blocker devices, hardware or software DSS emulators, listings for information or guides on “how to” descramble cable or satellite television without permission, programmed Smart Cards and Smart Card programmers and unloopers
• Portable, handheld laser products, such as lasers pointers, laser flares, laser pens, presentation remotes that integrate laser pointers, stylus pens with integrated laser pointers, pet toy laser pointers and similar products
• Products that incorporate Class IIIB lasers (such as laser light show projectors) and Class IV lasers (such as industrial lasers)
• Video game controllers (including cards or other devices) that replace existing technology in a video game
• DVD duplicators that bypass copyright protections
• Blu-ray players that have been modified to disable region coding
• Any cellphone that was originally locked to a cellphone carrier and has been manually unlocked to work with other carriers (such as jailbroken iPhones, unlock codes for BlackBerry)
• Cellphone unlocking devices
• Cellphones with bad electronic serial numbers (ESNs)
• Micro SIM cards modified from standard size SIM cards
• Wireless microphones and similar devices that operate in a 700 MHz broadcast band
• Any holiday light and/or decorative outfit product that is not compliant with 80 FR 25216
• Any extension cord product that is not compliant with the UL 817 standard
• Certain streaming media players, listed here. In recent years, Prime Video has become an important part of Prime, so to avoid customer confusion, it’s important that the streaming media players we sell interact well with Prime Video
• Any USB-C (or USB Type-C) cable or adapter product that is not compliant with standard specifications issued by “USB Implementers Forum Inc.”
Bang & Olufsen To Offer OLED TVs
Luxury electronics maker Bang & Olufsen will begin sourcing OLED TVs from LG in an effort to achieve scale that will improve the company’s long-term profitability, B&O said.
B&O, which posted an earnings loss in its fiscal first half ending November, currently offers LCD TVs and expects to offer its first OLED TV in 2017. The company didn’t say whether it would transition all of its TVs to OLED.
In its first collaboration with LG, B&O announced earlier this year that is it bringing its audio expertise to bear on select LG smartphones.
With the OLED collaboration, B&O said the LG partnership “will help solve a key strategic challenge as Bang & Olufsen will achieve technological capabilities and scale needed to improve the long-term profitability of the company.” B&O will be able to “focus on core competencies within acoustics and design while further optimizing the company’s supply chain, development, production and service,” B&O added.
The partnership also “involves collaboration in other areas such as license and product bundle activities,” B&O said without elaboration. The agreement could save B&O as much as $22.6 million to $30.1 million when fully implemented over the next three years, the company said.
In its first half, B&O posted an earnings loss after taxes of $14.6 million, less than the year-ago loss of $27.3 million, on a revenue gain of 18.1 percent to $186 million. The company said is it still engaged in an ongoing dialog, announced last November, with “one potential offeror that may or may not lead to an offer for the whole or part of the issued share capital of Bang & Olufsen.”
The offeror approached B&O, the company said. B&O said it has not entered into any binding commitments, and it said “uncertainty remains as to the outcome of the dialogue with the potential offeror.”
Best Buy’s Brad Anderson Leaving The Board
Brad Anderson, Best Buy’s onetime president, COO, vice chairman and CEO, is stepping down from his board-of-directors’ duties in June. In an 8-K filing, Best Buy said Anderson declined to stand for re-election for personal reasons, and would retire from the board following the company’s shareholders’ meeting on June 14.
Anderson, who had been a director from 1986 through 2010, rejoined the board three years ago this month as part of a peace pact with Best Buy founder and former chairman Dick Schulze. Schulze, now chairman emeritus, had attempted a hostile takeover of the business following his ouster over prior knowledge of improprieties by ex-CEO Brian Dunn.