The two companies topping Interbrand’s annual valuable brands list will likely come as little surprise to anyone who regularly reads TWICE.
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The two companies topping Interbrand’s annual valuable brands list will likely come as little surprise to anyone who regularly reads TWICE.

Interbrand: Apple & Google Are Global MVPs

The two companies topping Interbrand’s annual valuable brands list will likely come as little surprise to anyone who regularly reads TWICE.

Apple won and Google placed in the 16th annual “Best Global Brands” report, which ranks the brands based on financial performance, customer choice influence, and ability to “command a premium price or secure earnings for the company.”

Interbrand valued Apple at $170.28 billion and Google at $120.31 billion.

Several other CE brands also cracked the top 10: Microsoft (No. 4), IBM (No. 5), Samsung (No. 7), GE (No. 8) and Amazon (No. 10). Lenovo, meanwhile, entered the list for the first time, sneaking in at No. 100. Tech brands made up one-third of the entire list.

Security Alert Sounded For Q4 Smart Home Sales

Consumer distrust about the reliability of DIY home-automation products is obstructing market growth and might lead to a “challenging holiday sales season” for suppliers, a report from Argus Insights shows.

“Mainstream consumers were burned last holiday season by installation and reliability issues, and though the remaining consumers in the market overall like these products more, the issues that forced out mainstream adopters after holiday 2014 remain,” said Argus CEO John Feland.

Argus based its conclusion on an analysis of 45,000 consumer reviews from around the world written from March through August 2015. Based on the reviews, Argus found a “slow improvement in satisfaction” among home automation users.

Owners of smart light bulbs and security kits/hubs exhibited the most “consumer delight,” followed by thermostats, sensors and energy monitors. Security cameras came in dead last among the products tracked.

“Products that deliver on the promise of a better life in a way that is easy to install and maintain are driving up delight metrics,” Argus said.

“As the crucial holiday season approaches, our analysis suggests that there will be fewer happy holiday shoppers purchasing products in this space. Though satisfaction is increasing, this is largely driven by more tech savvy sectors of the user population,” the company continued. “According to overall consumer feedback, there is immense room for improvement.”

Wide-Color-Gamut Displays Coming On Strong

Wide-color-gamut flat-panel displays will grow from 3 percent of the display market in 2015 to 25 percent by 2020 in terms of display area shipped, IHS Technology forecasts.

Display manufacturers are turning to wide color gamut and high dynamic range to differentiate their products because “technical hurdles and technical gaps among panel makers have recently narrowed,” said Richard Son, IHS senior analyst. “Display manufacturers are, therefore, looking for emerging technologies to widen the color gamut of their displays, and increase the high dynamic range of their products, in order to gain a competitive advantage in the market.”

Smartphone displays constitute the majority of global unit shipments of wide-color-gamut displays, thanks to the rise of organic light-emitting diode (OLED) displays, but TV displays in 2015 will constitute 52 percent of the wide-color-gamut market as measured by total display space, the company said. That percentage is forecast to rise to 86 percent in 2020.

Three technologies have emerged to generate wide color gamut displays, the company said. One is OLED, which boasts a color gamut hitting 100 percent of the National Television System Committee (NTSC) video standard, which is higher than conventional LCD displays that only reach about 70 percent.

The second technology is light-emitting diode (LED) display technology focused on improving LED chips and color filters in liquid-crystal displays (LCDs) to provide a color gamut between 80 percent and 90 percent of the NTSC standard.

The third is quantum-dot technology, including on-chip, on-edge, and on-surface types, to deliver a color range similar to OLED displays.

Nissan’s New Concept Car Is Pretty Terrifying

Nissan doesn’t appear excessively concerned about distracted driving with its new concept car.

The car, known as Teatro for Dayz, features giant displays built into the instrument panel, door trim, seats and headrests.

According to a press release: “The entire car serves as a platform for inspiration, allowing share natives to design their own experiences, connect with friends, display an attitude and freely share them.”

Share natives, in case you’re wondering, are drivers who have been using mobile devices since they could walk: drivers who “feel that time spent in a car should be time for connecting and sharing experiences with friends.”

Nissan isn’t totally crazy, of course. The Teatro for Dayz does have voice activation for temperature and audio controls, and the screens display navigation data and gauges when the car is in Drive Mode.


The car will be on display at this month’s Tokyo Motor Show.


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