Bryn Mawr Stereo & Video Offers A New Price-Protection Program

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Bryn Mawr Stereo & Video, based in King of Prussia, Pa., has launched a new service that guarantees consumers an automatically mailed refund check if a purchased product is advertised locally for less within 30 days.

Called Automatic Price Protection (APP), the chain said it runs the program internally. Bryn Mawr tracks local papers for competing ads so the consumer does not have to do it.

Bryn Mawr's computer system automatically pulls up a copy of the sales transaction 30 days after purchase, with a record of each and every local ad for that item. All product items $50 and over are price-protected.

On top of the APP 30-day guarantee, the chain said that its customers have an additional 30 days to find the item priced less elsewhere and return for a refund on the difference.

Bryn Mawr said it introduced APP with the grand opening of its 16th store, a 14,000-square-foot superstore in King Of Prussia, on October 13.

Next month the chain will open an 11,000-square-foot store at the mall in Montgomeryville, Pa. The store will have its own outside entrance, as well as a mall entrance, and two car stereo installation bays.◊[text]? In Sunday advertising supplements that appeared in New York area papers October 9, Noboby Beats The Wiz says it is opening eight stores prior to Thanksgiving -- five in New Jersey, two in New York, and one in Massachusetts. The company said it mentioned stores in the ad that are either brand new, or are existing stores that have more than a 30% increase in space. Included in the New Jersey stores is its first location in the Philadelphia market, a 51,000-square-foot store at Moorestown at the East Gate Square II Mall, which opened last week. In Paramus at Garden State Plaza there will be a new 51,000-square-foot store, replacing the existing unit that is located next door. A new 40,000-square-foot store will open in Bricktown at Brick Plaza, as well as a new 45,000-square-foot location in Jersey City at Metro Plaza Shopping Center. The chain's existing Wayne location, behind the Willowbrook Mall, will have an added 13,000 square feet for a total of 40,000. The two New York locations are in Staten Island, behind the Staten Island Mall, which will be expanded from 25,000 to 40,000 square feet, and in Carle Place at the Country Glen Center in Long Island, where the existing store will be expanded by 10,000 to 50,000 square feet. The Massachusetts site is a new 60,000-square-foot store at the Holyoke Mall in that city.

? There are more indications that Circuit City is examining the New York metropolitan area for a possible entry into the market (TWICE, September 4, page 1). According to a story about New York retail real estate in the The New York Times on October 1, Circuit City is ready to take a site on 14th Street in Manhattan and is canvassing the city's other boroughs for locations. As usual, a spokesperson for the chain did not confirm or deny any specifics to The New York Times, except to say that Circuit City wants to be a "national retailer."

? Speaking of the New York, a published report in Gannett Suburban Newspapers, Westchester County, said that retail real estate developer Morris Companies of Secaucus, N.J. is "negotiating with Incredible Universe" on a site in the Yonkers, N.Y. Tandy did not comment on the report, except to say that the firm is still looking for a proper site for the area.

The sales floor of Bryn Mawr Stereo & Video's new 14,000-square-foot superstore in King Of Prussia, Pa. opened last Friday.

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