Anaheim, Calif. - BrandSource is releasing its first series of broadcast advertising spots featuring its brand ambassador Kathy Ireland for the group and its 4,500 independent retailers.
Ireland, fashion CEO, mom and chief designer of Kathy Ireland Worldwide, who signed on as
, is appearing in advertising and promotional campaigns to help BrandSource members generate greater awareness of their individual businesses and more foot traffic in stores.
The 30-second broadcast spots begin with Ireland highlighting BrandSource's major brand selections at everyday prices, and are followed by a tailor-made promotional showcase for each participating member. The segments end with Ireland touting the BrandSource tag line, "For the best service, selection and value, come to the source. BrandSource."
The first spot is available for viewing
The spots were created by Torus Marketing during BrandSource's annual convention in Las Vegas in August.
"We believe that the new advertising spots featuring Kathy will help us hit a home run with our target customer -- the woman who makes final purchasing decisions for the home," said Bob Lawrence, CEO of BrandSource. "Kathy is a role model for many women, and she's been a tremendous source of support for our organization."
Kathy Ireland Worldwide (kiWW) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. The mission statement of kiWW is "finding solutions for families, especially busy moms." kiWW turns to design experts in many areas.
For more information on BrandSource, call (800 920-6984, extension 1.