Anaheim, Calif. – BrandSource
is releasing its first series of broadcast advertising spots featuring its
brand ambassador Kathy Ireland for the group and its 4,500 independent
retailers.
Ireland, fashion
CEO, mom and chief designer of Kathy Ireland Worldwide, who signed on as
the
group’s brand ambassador in February
, is appearing in advertising and
promotional campaigns to help BrandSource members generate greater awareness of
their individual businesses and more foot traffic in stores.
The 30-second
broadcast spots begin with Ireland highlighting BrandSource’s major brand
selections at everyday prices, and are followed by a tailor-made promotional
showcase for each participating member. The segments end with Ireland touting
the BrandSource tag line, “For the best service, selection and value, come to
the source. BrandSource.”
The first spot is
available for viewing
on
the BrandSource Marketing YouTube channel
.
The spots were
created by Torus Marketing during BrandSource’s annual convention in Las Vegas
in August.
“We believe that
the new advertising spots featuring Kathy will help us hit a home run with our
target customer — the woman who makes final purchasing decisions for the
home,” said Bob Lawrence, CEO of BrandSource. “Kathy is a role model for many
women, and she’s been a tremendous source of support for our organization.”
Kathy Ireland
Worldwide (kiWW) is the design and marketing firm founded in 1993 by CEO and
Chief Designer, Kathy Ireland. The mission statement of kiWW is “finding
solutions for families, especially busy moms.” kiWW turns to design experts in
many areas.
For more
information on BrandSource, call (800 920-6984, extension 1.
