Anaheim, Calif. – The BrandSource
buying group has launched a new web platform for customers and members.
features a cleaner design
and new front-end functionality designed to draw visitors to the products and
entice them to explore the site’s various sections.
The new platform includes image-rich appliance
and electronics catalogs offering detailed model features and specs; pricing,
including “request a quote” options; and a lead generator and store locator
that connects visitors with their local BrandSource member’s website or store.
The redesigned site also
provides a one-page checkout that includes registration, installation, delivery
and warranty options, and a secure payment gateway to make the online shopping
experience fast and easy. Step-up options include promotional marketing tools
such as instant and mail-in rebates and money-saving coupons, as well as a
separate clearance catalog to helps generate traffic and sales.
All of the features are
seamlessly integrated into participating members’ respective web sites,
offering “an easy-to-implement solution with state-of-the-art technology and an
impressive online presence at a fraction of the typical cost,” the buying group
BrandSource.com also offers members instant
access to a wide variety of reports including searched terms, product reviews, customer
reviews, abandoned carts and updates on the most viewed products. Google
Analytics reports are also available to view website traffic and tweak
marketing efforts as needed.
“BrandSource is the only
buying group in the industry that provides a powerful, customizable website for
its members,” said CEO Bob Lawrence. “Our new web platform offers robust,
world-class technology designed to keep members competitive. It’s designed to help
elevate their profile and drive both online sales and in-store traffic.”
Other features of the new
search engine tools that auto-generate URLs for every model and brand in members’
catalogs, to help assure that their website will be included in the organic
search results, and;
customization and administration features that allow members to determine which
items to include in their online catalogs and give them control over site
content. Sites can also collect and store customers’ email addresses for
ongoing email marketing campaigns, and will automatically generate invoices for
purchases made online.
Members can choose from
two site options: Gold, a turnkey solution for small- to medium-sized retailers
that seamlessly moves local stores online with an easy-to-use interface,
comprehensive catalog and user-friendly shopping cart; and Pro, offering a feature-rich
“Admin Panel” that allows complete control over site management, including
tools for inventory management, the ability to edit promotions and pricing for
an entire catalog, configurable product packages, multiple catalog management
(for multiple locations), customized page design with links to the store, and
automated email marketing reminders for registered customers.
For more information on
the new Pro or Gold website solutions, visit
or call 1 (800) 545-7380, ext. 331.