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BrandSource To Offer iBeacons To Members

ORLANDO, FLA. — BrandSource will be offering iBeacons to its members later this year, according to CEO Bob Lawrence.

iBeacons are placed in specific areas of stores and can broadcast specific messages from vendors about pricing, promotions, features of products within a 6- to 50-foot area to Android and Apple iOS7 smartphones. All iBeacons will be preloaded by BrandSource with content provided by suppliers.

Six can be sent to retailers per month: four on products and two “generic” iBeacons about the store, financing options and other services, Lawrence said. Both Electrolux and Serta were demonstrating iBeacons on the Brand Source Expo floor during the show.

“These iBeacons use Bluetooth technology and are broadcast to smartphones where they can automatically pick up the signal,” Lawrence said. “They enhance the in-store shopping experience … and can track customer reactions.”