BrandSource Gives Peek On Convention Plans


Anaheim, Calif. - BrandSource provided a sneak peek of what attendees can look forward to at its biannual convention running at Caesar's Palace Aug. 28-31 in Las Vegas.

According to Bob Lawrence, CEO, attendance is up 25 percent from last year.

"The BrandSource Convention lineup was developed with a keen understanding of the tough times we are all facing in this business -- and globally," said Lawrence. "We've put together a well-rounded program designed to help our members increase sales, which is the bottom line. This includes exciting product launches and new technologies that will help them be more competitive, as well as special offers and exclusive deals that they can take advantage of during the convention."

Among the announcements and developments:

BrandSource will unveil a highly anticipated new mobile application that has been under top-secret development for the past year. More details will be provided on Aug. 30.

A web-based Expert Parts program, designed to help members avoid wasting valuable time searching for parts, will debut. The new online interface allows users to quickly and easily look up parts for most mainstream domestic brands, including LG and Samsung; place the needed items on a single "shopping list"; and immediately check availability and estimated ship time from multiple distributors across the country.  Orders can be immediately placed, avoiding dozens of wasted hours per year and a drain on the efficiency, productivity and profitability of the service department.

Expert Warehouse 2, a result of its new partnership with Ingram Micro, will debut. BrandSource members will learn about new opportunities and greater access to a broader range of products, including tablets, computers, printers, networking devices and more.

Launch of an exclusive Kathy Ireland home-furnishings line will debut. Kathy Ireland, CEO and chief designer of Kathy Ireland Worldwide, is now the brand ambassador for BrandSource, and attendees will be offered exclusive deals on home furnishings under the Kathy Ireland brand name.

The BrandSource Stampede will be held again where members will be privy to the 90-minute session of offers from dozens of suppliers and selected the top 20 deals with the most aggressively priced offers.

The convention's keynote speaker will be best-selling New York Times author Stephen Mansfield, founder of The Global Leadership Development Fund.

There will be a range of BrandSource seminars and workshops designed to help members succeed. Among the more notables are Google Analytics 101 and Electrolux Next Wave of Innovation. GE Appliances will also provide details on its $1 billion investment designed to revitalize U.S. manufacturing. Its new GE Café, GE Profile, and GE cooking and dishwasher products launch in September. Positioned as a "game changer" from GE, best-in-class product trainers will be on hand to help members leverage their product expertise with consumers. Participants will be entered to win one GE Independent Derivative gas or electric freestanding range per session, plus additional prizes.

And on Tuesday night (Aug. 30) entertainment will be The Guess Who, 1960s rock music group.


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