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Brand Source Sponsors New Orleans Fundraiser

Westlake, Calif. — Brand Source, the title sponsor of the ReNew Orleans Community Center Project, hosted a fund raiser at the Four Seasons, here, on July 15.

The purpose of the project is to build a 23,000-square-foot community center in the heart of New Orleans that is funded from the private sector “to create expediency and efficiency rather than the community waiting for government funds.”

Brand Source is partnered with DNA Creative and Fisher & Paykel/DCS on this project. The building of the community center will translate into three one-hour television shows to be aired during the fourth quarter.

The event was attended by such celebrities as Lou Gossett Jr., executive producer of ReNew Orleans; Steve Guttenberg; Bob Lawrence, Brand Source CEO; and John White, appliances executive VP.

Bob Lawrence commented that the ReNew Orleans Community Center Project is truly a win-win. “It’s something that the community can be proud of. Where people can go, spend their time, participate in educational opportunities, take advantage of everything the community offers, as well as contributes to the brand awareness of Brand Source through the television series.”

John White, in detailing the project, pointed out that there would be working kitchens with product supplied by Fisher & Paykel/DCS so the community center can offer cooking classes, as well as a home theater media room, a computer room and full-sized gymnasium — all designed for youth and community involvement.

The project is designed around the second anniversary of Hurricane Katrina. The building will be full service, and include a police substation. The grounds will include baseball and soccer fields. Completion is slated for late 2007.

Mr. Lawrence added, “We are very proud to be the title sponsor of this project. It combines our involvement in our local communities as well as meets our needs for increasing mind awareness of Brand Source through the TV show.”