Boston - Former Best Buy CEO and vice chairman Brad Anderson has joined the advisory board of AisleBuyer, a mobile shopping and self-checkout platform.
In his new role, Anderson will provide strategic guidance on market dynamics, strategy and product vision, the company said.
"Mobile devices are changing the retail paradigm as they unify the shopping experience across all selling channels," Anderson said in a statement. "Consumers armed with smartphones have access to the world's prices, product information and reviews at all times, and AisleBuyer has developed a multichannel commerce platform that enables retailers to reach customers through this new medium. I'm excited to join AisleBuyer's advisory board as mobile self-checkout is just now taking off."
The company, based here, said it is leveraging smartphone technology to unite the best features of "bricks" and "clicks" retailing. It said its platform, which includes a virtual shopping assistant, "location aware" digital circular and patent-pending mobile self-checkout system, provides retailers with "an end-to-end solution designed to increase sales, reduce costs and offer unprecedented analytical insight into in-store shopping behavior."
Anderson, a 35-year veteran of Best Buy, served as its CEO from 2002 to 2009 and stepped down as vice chairman last year. He is currently a member of General Mills' board of directors.
"We are thrilled to add such a seasoned retail industry veteran such as Brad Anderson to our advisory board," said Andrew Paradise, CEO of AisleBuyer. "AisleBuyer is changing the way consumers shop and how retailers sell products, and Brad's depth of retail knowledge will be invaluable in helping our company continue to innovate in this exciting and dynamic space."