North Reading, Mass. – Rocker Lou Reed and
rock-band Metallica will appear at the next installment of the Bowers &
Wilkins Sound Sessions series on October 24 in New York City.
Winners of a
Bowers & Wilkins contest attend the small VIP sessions to interact with
musicians and listen to their music over Bowers & Wilkins speakers., the
Zeppelin Air iPod docks, and P5 headphones. The first session was held in May
with British rapper Tinie Tempah, and
follow-up sessions were held with Jeff Bridges in Los Angeles and Coldplay in
The company uses a
variety of social-media platforms, music blogs, websites and artist pages to
invite consumers to register at
to win tickets to the event. One grand-prize winner gets a VIP trip to the city
to attend the event, and five other winners receive a pair of passes. All
winners meet with Reed and Metallica to listen to their joint Lulu album, and
they come away with Bowers & Wilkins P5 headphones.