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Bob Weissburg Outlines His Role At Gibson


“My main mission
is to help grow the electronics business
within the Gibson portfolio,”
said Bob Weissburg,
Gibson Guitar’s newly appointed
global executive VP.

The former D&M executive,
who spoke with TWICE last
week after joining the company
days before, was referring
specifically to the company’s
pro and consumer audio businesses,
which combined account
for a minority of Gibson
Guitar’s volume. The majority of the company’s
volume is in musical instruments.

Weissburg, who reports directly to
Gibson chairman/CEO Henry Juszkiewicz,
said he will be “working closely
with all groups,” including the musical instruments
group, but not to run their dayto-
day operations. “I’ll be there to support
them and help direct their efforts.”

In the newly created position, Weissburg
said he will be “working
across all the different divisions
to take advantage of the
resources the company has
available” to help grow the
pro audio, CE and musical instruments

Weissburg will also “work
directly with Onkyo USA’s
president and the Onkyo
team” to “expand and grow
the [Onkyo] business,” the
CE industry veteran said. Gibson recently
closed on a deal in which it acquired
a majority of Onkyo USA and became
the second largest shareholder of
parent Onkyo Corp. in Japan.

Gibson has “a great opportunity to
build the legacy brands from the recent
acquisition [of Stanton Group],” Weissburg
added. Stanton’s businesses included
Cerwin Vega! home and pro audio
speakers, KRK Systems pro-audio
speakers and studio-control solutions,
and Stanton DJ, which markets professional
DJ equipment.

The acquisition added the only two
CE brands to the Gibson stable: Cerwin-
Vega and Stanton DJ.

To further expand the home and pro
audio businesses, Weissburg said “all
things are under consideration.” The
company “will not be limited to what
exists today,” and there “could be new
products or new brands,” he said.

When asked if Gibson will extend its
musical instruments brands into consumer
electronics, he would say only
that “a number of different options can
be considered” and that “nothing is