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Bob Weissburg Outlines His Mission At Gibson Guitar

Nashville, Tenn. – “My main mission is to help grow
the electronics business within the Gibson portfolio,” Bob Weissburg, Gibson
Guitar’s newly appointed global executive VP, told TWICE.

The former D&M executive, on the job for less
than a week, was referring specifically to the company’s pro and consumer audio
businesses, which combined account for a minority of Gibson Guitar’s volume.
The majority of the company’s volume is in musical instruments.

 Weissburg, who
reports directly to Gibson chairman/CEO Henry Juszkiewicz, said he will be
“working closely with all groups,” including the musical instruments group, but
not to run their day-to-day operations. “I’ll be there to support them and help
direct their efforts.”

In the newly created position, Weissburg said he will
be “working across all the different divisions to take advantage of the
resources the company has available” to help grow the pro audio, CE and musical
instruments brands.

Weissburg will also “work directly with Onkyo USA’s
president and the Onkyo team” to “expand and grow the [Onkyo] business,” the CE
industry veteran said. Gibson recently closed on a deal in which it acquired a
majority of Onkyo USA and became the second largest shareholder of parent Onkyo
Corp. in Japan.

Gibson has “a great opportunity to build the legacy
brands from the recent acquisition [of Stanton Group],” Weissburg added.
Stanton’s businesses included Cerwin Vega! home and pro audio speakers,  KRK Systems pro-audio speakers and
studio-control solutions, and Stanton DJ, which markets professional DJ

The acquisition added the only two CE brands to the
Gibson stable: Cerwin-Vega! and Stanton DJ.

To further expand the home and pro audio businesses,
Weissburg said “all things are under consideration.” The company “will not be
limited to what exists today,” and there “could be new products or new brands,”
he said.

 When asked if
Gibson will extend its musical instruments brands into consumer electronics, he
would say only that “a number of different options can be considered” and that
“nothing is definitive.”