B&O Slates BeoVision 8-40 For U.S.

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Arlington Heights, Ill. -

Bang & Olufsen

(B&O) said Wednesday it will be selling its "entry LCD" BeoVision 8 40-inch LCD TV in all B&O stores in North America by this summer.

The set, which was designed for easy movement around a home, will include the company's three-year international warranty, and is slated to carry a $5,400 suggested retail.

The TV is said to combine a technologically advanced home cinema viewing experience with an ergonomic design style that the B&O brand has been noted for.

"The new 40-inch version of BeoVision 8 is the fifth video product B&O has launched in less than 12 months. It's a great new addition to our video portfolio," stated Zean Nielsen, B&O America president.  "This product is an extremely flexible solution for both wall and floor placement and allows us to offer B&O options to a much wider customer group than ever before."

The 1080p set incorporates double frame-rate (and double refresh rate) technology, also known as 240Hz, with motion compensation to reduce blurring in fast-motion scenes.

The BeoVision 8 40-inch also includes Dynamic Contrast technology, which optimizes the contrast according to the picture content in each scene.

In addition, both BeoLink home integration functionality and extra video connections can be included with a plug-and-play module.

To enhance sound from the sets internal speakers, B&O has added a down-facing bass speaker and front speakers tuned specifically for the reproduction of human speech.

The company said the overall sound is "extremely natural and clearly audible, giving the sense that voices are coming directly out of the screen."

Designer David Lewis said, "What we did was move the sound forward and up, designing the TV like a proper stage with an orchestra pit. This ensures the synergy between performance and design expected of Bang & Olufsen."


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