McKinney, Texas - The Dish Network-owned
video-rental chain announced a "Good Grades, Free Rental" promotion Thursday that is giving kids in grades K-12 a free non-new-release, one-day DVD movie rental after proving they made a B average or better on their report cards.
The offer is available through any remaining Blockbuster brick-and-mortar store across the country.
"Blockbuster wants to help show students one of life's great lessons -- hard work has its rewards," said Kevin Lewis, chief marketing officer for Blockbuster. "We believe the â€˜Good Grades, Free Rental' program gives teachers and parents another tool to provide positive reinforcement to school-age kids."
Qualifying students will be eligible each grading period for one free non-new release Blockbuster DVD movie rental.
To participate, students in kindergarten through 12th grade can bring their original report card to any participating Blockbuster store across the country. The report card must be from the 2011 school year, show a B average grade (Satisfactory, 2.7 or 80 percent grade) or better, be signed by a parent or legal guardian and be presented within 30 days of issuance of the report card.
Rentals must be made by an authorized renter on the Blockbuster account of the student's parent or legal guardian.