Waterloo, Canada – Research In
Motion’s plans to drive sellthrough of its PlayBook in the fall have begun to
kick in, with Best Buy reducing its advertised prices of PlayBooks by $200.
The Best Buy price move is part
of a RIM promotion program previously said by RIM to be coming in the fall “to
drive sell-through and increased adoption of the BlackBerry PlayBook,” a
spokesperson told TWICE.
“We are already starting to see
some of these promotions being implemented in the form of instant rebates and
gift cards within the consumer channel,” she said. RIM expects these promotions
to continue into the holiday season.
The PlayBook, she continued, “has
established itself as a high-performance tablet, and we are confident that
these activities, along with the upcoming software upgrade, BlackBerry PlayBook
OS 2.0, will help to generate an increase in demand and sell through of the
BlackBerry PlayBook over the upcoming months.
At Best Buy, the PlayBook’s
pricing has been reduced to $299 for the 16GB version, to $399 for the 32 GB
version, and $499 for the 64GB version.