Minneapolis - Best Buy is making a federal case out of Ultimate Electronics' claim of lower prices.
According to a report in the Minneapolis-St. Paul Business Journal, Best Buy is suing the Thornton, Colo.-based chain in the U.S. district court here over ads that say its prices are lower.
The ads, which were submitted in the suit, state that Ultimate Electronics shops Best Buy and Walmart daily and adjusts its prices accordingly in order to offer customers the lowest retails.
Best Buy's attorneys said the claims are untrue, and that Ultimate's prices are often higher than those at the No. 1 CE chain.
Best Buy initially asked the Council of Better Business Bureaus' National Advertising division (NAD) to arbitrate the dispute but Ultimate would not cooperate, prompting the suit which alleges violations of state and federal trade laws.
Best Buy is seeking damages and a court order for Ultimate to drop the claims and destroy the ads. Ultimate has not yet filed a response to the suit.