Best Buy Restructures Management Team


Minneapolis — Best Buy has made a series of executive changes designed to aggressively capitalize on growth opportunities, the company said.

The reorganization centers on the promotions of four senior executives to new, expanded roles. The appointments, effective March 2, include:

·         Mike Vitelli, formerly home solutions senior VP/general manager, to executive VP with responsibility for all customer operating groups. In his new role, Vitelli will lead Best Buy’s PC mobility, home solutions and entertainment operating groups, and will also have oversight for the company’s merchandising function, private-label business, and Magnolia Audio Video and Pacific Sales retail chains.

·         David Morrish, formerly senior VP and business group leader for computer hardware and software, peripherals, digital services, car electronics and digital imaging, to the newly created position of executive VP with responsibility for connected digital solutions. In this role, Morrish will be responsible for working across Best Buy’s operating groups and brands to develop a business strategy and model that would allow the company to further profit from new connectivity technologies. Morrish and his team will also work to build integrated solutions that will allow customers to subscribe to certain Best Buy products and services. In addition, Morrish will have oversight of Best Buy for Business and other new growth categories as they evolve.

·         Barry Judge, formerly marketing senior VP, to chief marketing officer, a title last held by Mike Linton who left the company in 2006. In his expanded role, Judge will provide overall vision and leadership to all areas of the company’s marketing, including brand management, customer research and development, trends, promotions, advertising, marketing communications, and internal communications and public affairs.

·         David Berg, from senior VP to executive VP of international strategy and corporate development. Berg is responsible for the company’s mergers and acquisition activities as well as the identification and evaluation of opportunities in new geographic markets. He continues to have overall responsibility for Best Buy’s commercial office, including oversight of its relationship with Accenture as an information technology and human resources outsourced service provider. In addition, he continues to be responsible for purchasing all of the company’s goods not intended for resale.

“As we continue to grow this enterprise, we are fortunate to be able to rely on a team of senior leaders who represent a mix of rich perspectives, deep industry experiences and understandings of our company and its unique culture,” said Brian  Dunn, Best Buy’s president/COO. “These individuals have strong points of view on how to turn insights and ideas about better serving our customers into scaleable actions. I am confident that these appointments will facilitate the ongoing growth and progress of Best Buy around the world.”

Dunn described Vitelli, as “a leader with a wealth of knowledge about the consumer electronics industry and unique insights into our vendor relationships. I expect Mike to play a critical role as he brings teams together to share expertise, create targeted solutions and ultimately drive growth by better meeting the needs of our customers around the world. Blending Mike’s industry experience with the insights of our employees should help us, and our vendors, to create extraordinary customer experiences throughout the enterprise.”

Vitelli joined Best Buy in 2004 from Sony Electronics, where he held several executive management positions including president of its personal audio products company, executive VP of the business and professional products group, consumer products group marketing executive VP, and executive VP of the visual products company. Over the past four years he has held a series of merchandising posts for Best Buy and has served as the company’s public face.

Dunn said Morrish “is adept at fostering relationships with our vendor partners as evidenced by building Best Buy’s world-class assortment and current strong market share in consumer laptops. Our customers tell us that they cannot imagine life without Internet connectivity. Dave is passionate about this digital space and that’s why he is charged with finding new ways to bring our increasingly mobile customers easy access to their digital information, regardless of their location around the world.”

Morrish joined Best Buy in 1998 as merchandising VP after spending 17 years with Sears Canada, where he variously served as senior buyer, general merchandise manager and VP/general merchandising manager.

Dunn described Judge as “the driving force” behind the company’s marketing efforts, which help differentiate it in the marketplace. “He is important to our company as a strategist and a leader. Best Buy has multiple channels, multiple brands and our 140,000 employees — all tremendous assets that Barry’s team is working to maximize in order to drive growth. Barry’s work to deepen our relationships with our best customers — through programs such as our Reward Zone — allows us to be more efficient with our spending while creating new growth opportunities. His team is guiding our journey from transactions to relationships.”

Judge joined Best Buy as a member of its e-commerce team in November 1999. He played an integral role in the launch of and helped pioneer the company’s multichannel consumer marketing and direct marketing efforts. He previously held marketing and management positions at Young & Rubicam, Coca Cola USA, Quaker Oats and Pillsbury.

Dunn added that Berg’s “leadership, combined with his unique and extensive background in the law, operations and international business development, will serve us well as we look for new ways to drive growth around the globe.” Berg joined Best Buy in 2002 as VP and associate general counsel, playing crucial roles in the company’s sale of its Musicland subsidiary, the development of its strategic relationship with Accenture, and its acquisition of a majority interest in Jiangsu Five Star Appliance. He was later named senior VP/COO of Best Buy International.


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