Minneapolis - Best Buy has given former customer experience exec Tim Sheehan the job of developing a template for store operations worldwide, and has expanded chief marketing officer Barry Judge's responsibilities to include all global markets.
In his newly expanded role as enterprise retail operations executive VP, Sheehan is working to evolve the chain's store support, operations and services into an enterprise-wide capability that will support Best Buy's brands and channels world wide. He also is leading a multi-year effort to build the capabilities, processes and organizational structures necessary to support Best Buy's plans for global growth.
Judge, who led the development of Best Buy's "True Stories" Blue Shirt testimonial campaign and such social media efforts as its Twitter-based "Twlepforce" support service, will now be responsible for global management of Best Buy's portfolio of brands across all enterprise channels. In this expanded role he will "oversee the transformation of Best Buy marketing into a global capability that will be better positioned to support the enterprise's growth plans around the world," the company said.
Sheehan joined Best Buy in 1985 as a part-time sales associate and rose through the ranks from store general manager, district manager and regional manager to his first corporate post as operations director. In his most recent role as customer experience creation senior VP, Sheehan helped Best Buy's 1,000-plus U.S. stores "enhance customers' lives by helping to eliminate their techno stress," the company said. His teams also supported Best Buy's international formats and other brands in growth and global planning.
"Throughout his 24-year career with Best Buy, Tim has demonstrated the ability to develop talent, uncover opportunities and lead teams through complex projects," said CEO Brian Dunn. "He is a values-based, thoughtful leader with deep hands-on experience as a retail operator. He is a respected voice within Best Buy, always thinking of the enterprise's success before his own. I welcome Tim's continued partnership as we embark on Best Buy's next era of growth."
Judge joined Best Buy as a member of its e-commerce team in November 1999. He played an integral role in the launch of BestBuy.com and helped pioneer the company's multichannel consumer marketing and direct marketing efforts. In 2006, his role as marketing senior VP expanded to include oversight of the company's customer research and development capability, with additional responsibility at that time for marketing communications, internal communications, public relations, public affairs and promotions. He was named Best Buy's chief marketing officer in 2008.
"Barry is deeply passionate about Best Buy and has been a vocal advocate about the need for our company to find new and innovative ways to grow," Dunn said. "He has been the driving force behind Best Buy's innovative use of social media, encouraging our employees across our multiple brands and channels to create conversations and deeper relationships with our customers. I look forward to seeing Barry use his influence to advance Best Buy's brand narrative across multiple borders and mediums."