Minneapolis - Best Buy has opened a new Magnolia Design Center in its store in Santana Row, near Santa Clara, Calif.
This new location provides a broad assortment of high-performance audio, video and home automation solutions for the home and a unique experiential shopping environment for those who want luxury home theater equipment and expertise that can't be found elsewhere, the retailer said.
The Santana Row "store within a store" Magnolia Design Center is replacing its stand-alone counterpart, previously located nearby in Santa Clara.
This grand opening is a continuation of Best Buy's recent expansion of the Magnolia Design Center brand throughout the West Coast. There are 383 branded boutique Magnolia Home Theater "stores within a store" already existing within current Best Buy locations nationwide, but the new Design Center opening brings the total to just seven of their kind in the country, Best Buy said.
Magnolia Design Centers cater to the "unique needs of its customers with fully customized home installation services and trained sales professionals, specialized in luxury design capabilities," the retailer said.
The new design center features brands including McIntosh, NuVision, MartinLogan, Marantz, Arcam, Sonus faber and Control4.
The new Magnolia Design Center showrooms include a dedicated high performance theater, integrated great room and an outdoor living space including numerous lifestyle and technology vignettes, displaying the latest technology for consumers' homes, Best Buy said.