Nearly two years after entering the New York metro area market, Best Buy opened its first store on Manhattan isle this past Friday.
The 35,000-square-foot unit is located in the borough's Chelsea section and occupies the ground and sub-levels of a newly erected residential building on Sixth Ave. at 23rd Street.
The nation's No. 1 CE merchant describes the 5,000-square-foot first level as a "digital technology boutique" that highlights the newest digital gear and leads customers to the more expansive 30,000-square-foot underground level.
The company kicked off its first Manhattan site with a "New York Icons" advertising campaign on subway posters and wallscapes that features images of the Statue of Liberty torch, the Brooklyn Bridge and the Empire State Building composed of CE products. Best Buy also hosted an opening day celebration in nearby Madison Square Park with guest appearances by local sports icons and Broadway stars.
The new store is located 10 blocks away from Union Square, a lower Manhattan shopping area ringed by Circuit City, P.C. Richard & Son, The Wiz and Virgin Megastore locations.