Minneapolis – Best Buy will open its 250
store next month and is on track to have 275 of the stand-alone specialty shops
up and running by Thanksgiving.
The company currently operates 240 freestanding Mobile stores,
having added more than 30 new locations over the past two months alone, and
plans to ultimately operate 800 stores within five years.
Best Buy also maintains Mobile departments within all 1,104 of
its big-box flagship stores, and is devoting additional square footage to the
In addition to smartphones, Best Buy says its Mobile stores
and departments offer one of the widest accessories assortments in retail, including
headsets and speakers, smartphone cases and the latest app accessories.
The company is also the first retailer besides Amazon.com to
begin taking pre-orders today for the updated Kindle line.
Best Buy has targeted mobile as a critical growth category, and
is looking to push its current 6 percent share into the double digits. The
Mobile operation is co-owned and operated with European CE chain Carphone