Minneapolis - Best Buy is inviting consumers to send in photos of their old, clunky electronics in a "Scary Technology" contest that promotes the retailer's recycling and trade-in programs and inspires shoppers to buy new CE goods.
Owners of the most outdated devices will be awarded prizes, including a $3,500 Insignia home theater installed by Geek Squad and gift cards valued at up to $1,500. Winners will be announced Oct. 31.
"With the increasing complexity of today's technology, Best Buy recognizes the need to provide our customers with the solutions to ensure they are getting the most out of the products they purchase," said Best Buy executive VP and chief marketing officer Barry Judge. "This includes our commitment to provide end-of-life options for these devices by offering new ways to recycle and trade in old or obsolete technology."
Best Buy accepts most CE products for recycling at its stores, and will also accept in-store and online trade-ins.
Consumers can submit their photos and descriptive captions from Oct. 7-26 at www.scarytechnology.com, where actress Zelda Rubenstein of "Poltergeist" fame hosts an introductory video.