Best Buy Goes Gaga


New York - Lady Gaga made an appearance at Best Buy's Union Square store here last night as part of a new album and cellphone promotion with the CE chain.

Customers camped out over the weekend to be among the first 50 to purchase a mobile phone, for which they received a free copy of Gaga's just-released album "Born This Way" and the chance to meet the star.

A nationwide promotion runs through May 28 that provides free copies of the CD with the purchase of any postpaid mobile phone and a two-year activation. Best Buy is also offering three free smartphones - Samsung's Epic 4G on Sprint, HTC's Inspire 4G on AT&T and Samsung's Fascinate on Verizon Wireless - that come with free physical and digital versions of the album.

"Best Buy has a solid history as an entertainment company and with the great response we've received from our customers around our free smartphone promotions, we felt it was an opportunity to bring these two worlds together," said Best Buy Mobile merchandising chief Scott Anderson.

According to The Huffington Post, Gaga signed autographs and posed for pictures with her "Little Monster" fans replete in ripped fishnet stockings, leather boots and peroxide blonde hair.

Meanwhile, Best Buy rival staged a Gaga event of its own yesterday by offering a complete digital version of the album for 99 cents. The high volume of purchases led to temporary download delays, the e-tailer said.


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