Fremont, Calif. -
launched Tuesday the HD23 DLP projector, billed as a brighter FullHD 1080p model directed at the home-theater audience.
The HD23, which is being sold at a $999 suggested retail starting this month both in stores and online exclusively through Best Buy, features 2,500 ANSI lumens of brightness.
"The increased brightness of the HD23 gives end users much more flexibility regarding setting this up in their homes," said Jon Grodem, Optoma product marketing senior director. "Not all home-theater environments can enjoy complete darkness, and the added power fulfills this type of need."
Grodem said the exclusive arrangement with Best Buy resulted from a careful analysis of Best Buy's customer base and preferences. "It's been Optoma's goal to fulfill both its partners' and end users' needs."
The HD23 lists a 5,000:1 contrast ratio and offers many of the features found on more expensive home-theater projectors.
It incorporates a Texas Instruments' 1080p DLP chipset and BrilliantColor technology.
Connectivity options include two HDMI, one VGA, one set of component and one set of composite video inputs.
Also included is a 12-volt trigger to signal other components to turn on/off.
The HD23 features native 1920 by 1080p pixel resolution with additional support for UXGA, WXGA, SXGA+, SXGA, XGA, SVGA, VGA resized, VESA, PC and Macintosh video formats. It can also accept common global video inputs and video formats: HDTV, EDTV, SDTV, NTSC, PAL and SECAM.
The unit's projection lamp is rated to last up to 4,000 hours in Standard mode or 3,000 hours in Bright mode.
A rapid shutdown feature is incorporated to further reduce energy costs.
The HD23 is backed by a one-year parts and labor warranty, with the lamp being covered for 90 days.
The projector weighs 6.4 pounds and can be mounted on a table or ceiling.
Operating noise is listed at 29 db.